Give birth to a solid Twitter profile using this framework

Hey, champ. I don’t know if you know this, but I’m launching a coaching programme in Mid-March 2023.

My aim is to help entrepreneurs, like yourself, clarify your brand identity, attract the right-fit audience and convert them to customers (all on Twitter. Organically.)

You’ll get more details about it soon, get ready!

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Today, I’m going to show you how to set up a powerful Twitter profile.

Your profile is your first impression online. So, you must build it to look attractive to your desired audience.

Attention is the most precious asset to people. Therefore, as creators, we need to provide a compelling reason for them to permit us a fraction of their eyeballs every day.

In the last 400 days, I’ve grown past 64,000+ followers on Twitter. In that timeframe, I’ve seen others struggle to break past 1000.

The reason is obvious. They failed to tell us why it’s important to listen to them — They look like consumers, not creators.

What is the right way to create our profiles?

There is no perfect way to design your profile — it varies across industries.

For example: an NFT profile picture would be valuable to the audience of Web3 nerds. To a service-based entrepreneur, this is modern-day madness.

What I’m about to show you is how I think about it. Take what you feel is ideal for your brand and discard what isn’t.

I use this simple 5-step process:

1. Equip a clear headshot

2. Max out your banner

3. Tell people what to expect

4. Arrange your dashboard

5. Show me what you can do

Let’s dive deeper:

Step 1: Equip a Clear Headshot

We can’t see your face in real-time on social media, so assume you are whatever you have in your profile picture.

Is this an excellent way to judge someone? Nope.

Do we do it anyway? Hell yeah!

A good headshot should:

1. clearly display your face

2. display emotion — confidence, friendliness or both

3. be of high quality and in a less-distracting background

Having a faceless brand is also an option, but it’s proven that people prefer to do business with faces over NFTs.

Kieran is a fantastic role model in this department.

Step 2. Max out your banner

Your banner is the first thing people recognise once they get to your profile.

Sadly, most creators waste this massive attention-grabber with a blank image, vague icons, quotes,… or a random image from Unsplash!

I know this because I’m one of them, but I’m currently working on a new banner for this reason. It should be up next week.

Use your banner for a specific purpose:

• To drive email sign-ups

• To promote a future event

• To attract more web visitors

• To create awareness for your digital products

• To tell people to follow you on other social media

Use this sizeable area to create awareness for something.

I know some large accounts don’t do this, but honestly, they can afford to play around — they already have brand awareness.

Justin did this without fail. No wonder his newsletter is one of the fastest growing out there.

Step 3: No surprises, start talking

I always craved surprises when I was 9. Right now? Not so much.

People want to know exactly what they will get from giving you a slice of their most precious asset: their attention. Show them.

The reward here is in being clear, not clever. Use either or all approaches:

• Tell us who you are

• Tell us what you do

• Tell us what we get when we follow you

To close, avoid placing links, tagging accounts or including hashtags on your bio — except it’s very necessary. You don’t want your visitors to leave your profile and go to someone else’s.

Syed is one to look out for in this department — Clear and concise.

Step 4: Arrange your dashboard

If you have a nice headshot, a goal-driven banner and a clear bio, you’re already ahead of 80% of Twitter profiles.

However, some minor details might still keep you shy of your potential.

(a) Your following: follower ratio

If you follow more people than your number of followers, this makes you look like a “follow-follow account“ or a classic consumer.

Make sure your number of followers is higher at every given time. Of course, this is hard if you have anywhere between 0 - 100 followers.

(b) Professional settings 

Just turn this off. It adds no value and occupies space.

(c) Your link-in-bio

Include a single link, not a link tree. What is the most important place you want your followers to go to? Cool, pick that.

(d) Your location section

If you’re a company brand, maybe it’s important to include where you are. For the other cases, use this tab to give readers a CTA to click your link-in-bio.

Step 5: Show me what you can do

You just told us how cool you are in your bio. Prove it!

There are many ways to do this, but I’ll advise you to select a thread that best represents what your brand does or shows people what to do.

Bonus points if it has high social proof and a specific call-to-action at the end (#easyorganicleadgen).

Gavin did this flawlessly. You can bet he got a bunch of inbound leads he’ll get for this play.

That’s it!

1. Equip a clear headshot

2. Max out your banner

3. Tell people what to expect

4. Arrange your dashboard

5. Show me what you can do

You can use these tips across all social media. I hope you had fun reading this one.

I’m always open to your feedback.

Please send me a message on Twitter and let me know what you thought of this issue.

Stay tuned for the coaching programme. I can’t wait to serve you.

Have a great rest of your day.